My Brothers By F. Scott Fitzgerald - 1797 Words

I felt the dread sink like a rock in my stomach. My two brothers, Ryan and Matthew, were on the opposite end of the spectrum. My mother had been telling us for weeks that we were going up to the farm that my family owned, but I didn’t quite believe her until today. My brothers were given dirt bikes last Christmas while I was given a ATV. Both of them had been counting down the days until they were able to finally ride the dirt bikes and that day had come. After everything was packed, I crammed myself in the van with my brothers and hoped for this trip to end quickly. After two long hours of traveling with nothing to look at but the passing trees, we finally arrived at the farm. As we piled out of the car, I looked at the dirt road we came in on and turned to the house. It was one story and had a red tin roof, surrounded by a large grassy field and then woods beyond that. Twirling around, I walked into the house and plopped onto the closes bed. As everyone else unpacked, I locked myself in the room like a petulant child. Eventually my resolve broke and I crept out of the room to see what everyone else was up to. All of the food had been unpacked and the dirt bikes and ATV had been taken off of the trailer. Helmets were promptly passed out and my brothers slung their legs over the bikes and were gone. Not about to be left behind, I jumped on my ATV and I was on their trail. The trails were newly cleared in the woods and almost running into the trees served as aShow MoreRelatedNick Carraway s A Sanitarium For Alcohol And Depression 962 Words   |  4 Pagesthe real Gatsby, and all is explained. This all sounds like some worn out soap opera a stay at home wife gets addicted to, however, it is actually the plot of F. Scott Fitzgerald s novel The Great Gatsby written in 1925 and made into two different movies; the Paramount Pictures version of 1974 and the 2013 Warner Brothers version. Fitzgerald created a timeless classic when writing, but the question is, did he perhaps put himself and his self im age in his characters, Looking at Fitzgerald’s life andRead MoreThe Great Gatsby Character Analysis956 Words   |  4 Pageswritten by F. Scott Fitzgerald, there is a strong message about the social class systems about the societies that exists between them. First, there are people like the Buchanans and Jordan Baker who were born into wealth and never really had to work for their money. Secondly, The new money people who can never really be like them, inherently because they have had to work for their money and sometimes finding it had been rough while doing so. (Houghton Mifflin) In reality, Fitzgerald is using peopleRead MoreGetting to Know Fitzgerald through his Works Essay1233 Words   |  5 Pagesexperiences through the actions people perform everyday. This is commonly seen in artists, musicians and authors, who use their work as a way of expressing themselves. F. Scott Fitzgerald, author of The Great Gatsby uses the novel to reflect himself, and his past experience s through several of the main characters. Nick Carraway is written by Fitzgerald as a way of manifesting his own more innocent and kinder side. While Gatsby and the Buchanans are used to show the corruption and faults within himself. TheRead MoreAnalysis : Babylon Revisited By F. Scott Fitzgerald And Sonny s Blues Essay1316 Words   |  6 Pagesaddiction. In Babylon Revisited by F. Scott Fitzgerald and Sonny’s Blues by James Baldwin, both poems portray blindness verses sight. Babylon Revisited is about a man named Charles Wales who returns to Paris and is on a mission to regain custody of his daughter while being blinded by his addictions whereas Sonny’s Blues is about a narrator and his younger brother Sonny. Sonny gets arrested and tries to explain his suffering and how his addictions was his escape but his brother (the narrator) is blinded byRead MoreThe Great Gatsby891 Words   |  4 PagesRolling Twenties Brother The era known as the Roaring Twenties was a time of immense joy, opportunity and prosperity. Unfortunately, the 1920’s was also a period where greed, corruption and organized crime took a firm foothold. The exuberant happiness of the time was only trumped by its gap between the rich and the poor. The novel shows the true face of the so-called Age of Wonderful Nonsense with the writer’s own personal conflict. F. Scott Fitzgerald’s groundbreaking novel The Great Gatsby hasRead More Hemingway and Fitzgerald Essay1423 Words   |  6 PagesHemingway and Fitzgerald Ernest Hemingway and F. Scott Fitzgerald, the parties of one of the most famously infamous relationships in literary history met for the first time in late April 1925 at The Dingo Bar, a Paris hangout for the bohemian set. In his novel A Moveable Feast (published posthumously) Hemingway describes his first impressions of Fitzgerald: â€Å"The first time I ever met Scott Fitzgerald a very strange thing happened. Many strange things happened with Scott, but thisRead MoreSeeking Happiness1481 Words   |  6 Pagescarelessness relationships around revolving around the characters. Wealth and power can assist in gaining a great reputation amongst other, however fails to give self-gratification from satisfied relationship. In novels, The Great Gatsby by F. Scott Fitzgerald and Rules of Civility by Armor Towles the protagonist are all misled by their belief in an idea of the super-rich, but ultimately cannot find happiness because their relationships are unfulfilling. Both narrators, Kate and Nick,Read MoreBabylon Revisited1087 Words   |  4 Pagesall information is complete and accurate before referencing the material. This brief reminder does not contain all of the terms and conditions that govern your purchase Babylon Revisited - Fitzgerald Introduction What are the passages and who are characters that represent the importance of the past in F. Scott Fitzgeralds short story Babylon Revisited? In this paper the importance of the past will be reviewed and critiqued, including Charlie Wales and his sister Marions view of the past. BabylonRead More Symbols and Symbolism - Heat as a Symbol in The Great Gatsby1938 Words   |  8 PagesHeat as a Symbol in The Great Gatsby        Ã‚  Ã‚  Ã‚   Symbolism plays an important role in any novel of literary merit. In his novel The Great Gatsby, F. Scott Fitzgerald displays a superior use of symbols such as color, light, and heat. Fitzgerald’s superior use of heat as a symbol is the focus of this essay. â€Å"When F. Scott Fitzgerald turns on the heat in Gatsby, he amplifies a single detail into an element of function and emphasis that transforms neutral landscapes into oppressive prisms† (DysonRead MoreThe Great Gatsby By F. Scott Fitzgerald1122 Words   |  5 Pagesmaterialistic areas through hard work. In the book, The Great Gatsby by F. Scott Fitzgerald, this common strivation during the 1920’s dramatizes becomes salient role.Two of the book’s main characters, Nick and Gatsby, have opposite goals to satisfy themselves. Fitzgerald utilizes the motif of the American dream to express the theme concerning the hollowness of this idea by using Gatsby to symbolize it and using Nick to express Fitzgerald s own views on the subject. Gatsby’s lifestyle to some seems to

Deviance And Crime Caused By Poverty - 1922 Words

Deviance and Crime Caused by Poverty in Contrast to Wealth As I take a look back to everything I have learned in Sociology 101 an area of sociology I chose to explore further was deviance and crime in Canada. Deviance and crime seemed to interest me because it could help me deeply understand the different factors which cause low class societies to be deviant and criminal compared to their counterparts, high class, deviance and crime. With intentions of further exploring this area I concluded that the macro-level conflict theory, founded by Karl Marx, would be most useful in making conclusions of the different types of deviance and crimes resulting from being very needy in contrast to being very wealthy. Karl Marx helps distinguish between†¦show more content†¦Hugh Segal, a well known Canadian Senator, helps me justify in a Toronto Star article that the majority of inmates in our jails come from the small percentage of low class Canadians in our societies: While all those Canadians who live beneath the poverty line are by no means associated with criminal activity, almost all those in Canada’s prisons come from beneath the poverty line. Less than 10 per cent of Canadians live beneath the poverty line but almost 100 per cent of our prison inmates come from that 10 per cent. There is no political ideology, on the right or left, that would make the case that people living in poverty belong in jail. (Segal 1) This passage by Segal also asserts that circumstances of poverty do not call for deviance and crime rather cause low class groups of Canadians, which Merton’s strain theory does help me understand, may be put into strain and may start to become innovators who rely on criminal activity to earn money for themselves without accepting the usual and legal way of earning compensation. Innovators may cause deviance and crime for more money even though they already may have some money to invest for a better income. These low class Canadians may also recruit from cultural goals as well as refrain from taking part in institutionalized means causing a restrain on themselves, which eventually never takes them out of poverty. This is the counterpart ofShow MoreRelatedThe Link Between Poverty and Crime1654 Words   |  7 Pagesâ€Å"Many people living in poverty do not want to be living in poverty. In order to obtain a higher level of socioeconomic status, crime is seen as the only option .† (Wilson, 1987). Crime exists everywhere in the world – in rural and urban areas in many countries, in the East and West, and among all types of people. This has led many government officials, especially those in urban areas, to focus largely on the reduction of crime among their respective constituencies and has led others to speculateRead MoreCrime And Deviance1550 Words   |  7 PagesIn studying crimes and deviance, sociologists look to explain what types of behavior are defined as deviant as opposed to criminal, who defines deviant behaviors, why people become deviant, and how society deals with deviant behavior. Deviance is defined by sociologists are behavior that significantly goes against expected rules and norms. Criminal behavior is behavior that violates the law. Sociology studies groups as opposed to individuals, so when studying crime and deviance, sociologists areRead MoreCity of God949 Words   |  4 Pagescorrelation that crime plays in association with poverty, social i nfluence, and lack of law and order. Though my perspective vastly varies from that of sociological theorists, I think we can both conclude that this movie is an extreme representation as to what can occur when society shuns away disadvantaged youths to a place that lacks justice as well as ethical and moral responsibilities. Sociological perspectives regarding crime emphasize the interconnections between conformity and deviance in differentRead MoreCrime and Deviance1123 Words   |  5 Pagesexplanations of Crime and Deviance Labelling theory paved the way in understanding how deviance was something defined by social processes. In this way social agencies such as the police defined what was deviant. Marxists took this view even further by examining the power of certain social groups to define deviance and create the laws which secured social conformity. Marxists see crime and deviance as not coming from moral or biological defects but defects within social order. Crime is an inevitableRead MoreDefining Deviance1080 Words   |  5 Pagesï » ¿Defining Deviance Deviance- doing something different from the normal Sociological Perspectives on Deviance   Formal Deviance- breaking a law or rule example: crime   Informal Deviance- doing something different from the customary Social groups create deviance by applying rules to certain people, making them â€Å"outsiders† Behavior that is deviant or normal depending on the situation Deviance stabilizes society Durkheim thinks that societies use deviance to create and point out the standard norms TheRead MoreThe Strengths Of Labelling Theory And Differential Association Theory1703 Words   |  7 Pagesprovide a general explanation of all types of crime†. (Hudson 2017) Labelling Theory proposes that a person’s identity and behaviour are influenced by the labels society uses to classify them into a social category(Lilly et al. 2015). The theory is rooted in the concepts of symbolic interaction and social construction. Labelling theorists believe that no act itself is inherently criminal, instead it is society’s reaction that determines whether a crime has occurred. Furthermore society’s reactionRead MoreEssay about Social Deviance1286 Words   |  6 PagesSocial Deviance Social deviance is a term that refers to forms of behavior and qualities of persons that others in society devalue and discredit. So what exactly is deviance? In this essay we are concerned with social deviance, not physiological deviations from the expected norm. In general, any behavior that does not conform to social norms is deviance; that is behavior that violates significant social norms and is disapproved of by a large number of people as a result. For societiesRead MoreThe Residential Schools And Social Deviance1288 Words   |  6 PagesSOCIOLOGY THE RESIDENTIAL SCHOOL SYSTEM Examine and explain the link(s) between Residential schools and social deviance. Imagine. Can you imagine being part of a culture within a country that supported assimilation of your people? That your rights and freedoms were taken away, your land was taken and you were given parcels to live on, removed from your sources of food through hunting and fishing and not supported by the government that stole it from you? Finally, when you feel there is nothingRead MoreOutline and Assess Marxist Explanations of Crime1208 Words   |  5 PagesOutline and assess Marxist explanations of crime Marxist and neo-Marxist approaches and explanations of crime are arguably some of the most controversial, for the reason that they state that it is the ruling class that is responsible for criminalising the working classes, which goes directly against what official statistics and Functionalists believe. However, Marxism and Functionalism do share a similarity in that both believe structures and institutions of society play a very important roleRead MorePositivist and Constructionist Theories: Basic Differences1214 Words   |  5 Pagestheories and deviance, one must understand determinism. What is determinism? It is the belief that everything is already decided and occurs based on every thought, action and feeling we have by things that have already happened. The future then is determined by our past. Positivism originated with August Comte. It was considered a philosophical approach that replaced speculation with science. Positivist theorists believe deviance is real and falls under three categories. First that deviance is absolutely

The need for free public Wi-Fi. Free Essays

The need for free public Wi-If. BY Leeway Sample Persuasive Speech Self-Defense on Campus Speech Commentary Rebecca Hanson You’re tired; you’re hungry. You’ve Just spent a long day at College Library and you can’t wait to get back to your room. We will write a custom essay sample on The need for free public Wi-Fi. or any similar topic only for you Order Now Glancing outside, you remember how quickly it becomes dark. You don’t think much of it, though, as you bundle up and head out into the gusty wind. Not until you spy the shadows on the sidewalk or hear the leaves rustling beside you do you wish you weren’t alone. You walk quickly, trying to stop your imagination from thinking of murderers and rapists. Only when you are safely inside your room do you relax and try to stop your heart from pounding out of your chest. Can you remember a time when you felt this way? I would be surprised if you never have. The FBI reported last year that there were three murders, approximately 430 gag aggravated assaults, 1,400 burglaries, and 80 rapes here in Madison alone. And while these statistics are quite alarming, they don’t even compare to the numbers of larger metropolitan areas. No matter where we live, crime affects us all-?men and women, students and instructors, young and old. We need to stop being the victims. One way we can do this is by enrolling in a self-defense course. There are many times I can remember when my heart seemed to pound out of my chest, but because I took an introductory course in self-defense, I feel more confident and more prepared to deal with potentially dangerous situations. Today I would like to encourage all of you to enroll in a self-defense course. Let’s start by looking at the dangers of crime we face as college students. College students face many crime issues, both as members of society and as students on campus. These crimes endanger our money, our property, our self- inference, our psychological well-being, and even our lives. According to the Foundation for Crime Prevention Education, violence and crime have dramatically increased. An American is six times more likely to be assaulted with a weapon today than in 1960. The FBI reports that someone is either murdered, raped, assaulted, or robbed every 16 seconds. This means today, at the end of our 50-minute class period, approximately 187 people will have been victims of a violent crime. College students, many of whom are away from home for the first time, are especially easy targets for crime. Students often look at campus housing as a secure place. But according to the book Street Wisdom for Women, precautions must be taken in a dorm or Greek house, Just as in any house or apartment. How many of these bad habits do you have? How often do you leave your room without locking your door, for getting how easily accessible your room is to anyone? How often do you fall asleep without locking your door? Or how often do you open your door without first checking to see who is there? As the Wake Forest University Police Crime Prevention website states, â€Å"Each of us must become aware of the precautions necessary to reduce the childhood that we will become victims of crime. † Those who forget to take these precautions invite trouble. Although students must watch themselves in campus housing, they must also take care elsewhere. Prevalent use of drugs and alcohol, especially on college campuses, increases the chance of crime. Using drugs or alcohol makes you an easier target because, as we all know, it affects your Judgment, influencing your decisions on safety. According to the Pacific Center for Violence Prevention, in 42 percent of all violent crimes, either the assailant, the victim, or both had been drinking. Specifically n campus, 90 percent of all violent crimes involve drugs and/or alcohol. This problem is so serious that testimony by law enforcement officials reprinted on the Security On Campus website indicates that many college campuses are the highest crime areas in their communities. So now that we see the dangers we face as students, what can we do to protect ourselves? Although there are many ways of dealing with crime, I recommend that you and every college student enroll in a self-defense course. You can choose from a variety of self-defense courses offered right here in Madison. You can find one to fit our schedule and your pocketbook. On campus, the university has a club sport called Shoring Rye Karate, which emphasizes practical self-defense. They hold their meetings in the evening, after classes, right on campus, and they’re open to all university students, faculty, and staff. Another option is Pillar’s Self-Defense and ATA Chi Center, which not only offers courses in self-defense, but in ATA chi, karate, and gung if. Pillar’s location on State Street is convenient for all university students. To find a class that fits your needs, you can also search over the Internet or through the Yellow Pages. I also brought along some brochures today, so if you are interested, please see me after class. After enrolling in a self-defense course, you will find yourself much better prepared to deal with an emergency situation. Patrick Lee, an instructor for a course called â€Å"Self-Defense for Women: Victim or Survivor,† claims the biggest thing he teaches in his courses is that you must decide from the beginning whether you want to be the victim or the survivor. Repeating over and over again that â€Å"l am a survivor† not only increases your self-confidence but helps you think more clearly in a difficult tuition. I didn’t realize the importance of this myself until I took an introductory course in self-defense in my high-school physical education class. After a few days of practice, each of us faced the notorious padded attacker. Expecting to enjoy fighting the attacker, I prepared to yell, â€Å"No; stop; back off,† as forcefully as possible. But before I knew it, this man, twice my size, had put me in a hold I could not get out of. My mind was so overcome with fear that I could barely muster out a â€Å"No. † Immediately, I pictured this as a real situation, one which I probably would not have survived. But after a few more days of practice, we were able to go against the padded attacker one more time. This time, I no longer felt fear. I felt anger. I was angry that this man felt he could take advantage of me. This time, using what I learned, I yelled, â€Å"No; back off,† and successfully escaped his move. And this time I survived. I’m not the only example showing the benefits of taking self-defense. If you’re interested, check out â€Å"Stories from Self- Defense Classes† posted to the Internet by the Assault Prevention Information Network. Although I don’t have the time to share with you the dozens of success stories. I can sum them up with a quote by Cindy, a 23-year-old woman who used her self-defense knowledge to scare off an assailant. Cindy says, â€Å"l know deep inside, where it matters most, that I have what it takes to defend myself if need be, and this feeling is one of pure Joy. † As you can see; self-defense is time and money well invested. So I encourage you to enroll in a self-defense course, whether it be through a physical education class or through a private organization and whether you do it here or back in your hometown. Even if you do not enroll right away, I encourage you to do so in the near future. Taking such a course could mean keeping your money, protecting your property, defending yourself, your boyfriend or girlfriend, husband or wife. It could even mean the difference between life and death. Don’t ever think, â€Å"It could never happen to me. † Why not be prepared? As Patrick Lee said, â€Å"Ask yourself, do you want to be the victim or the survivor? † The speaker begins with an extended hypothetical example. Vivid and richly textured, it gains attention and relates the topic directly to the audience. It also contains a strong element of emotional appeal-?especially for female students who have expert once the feelings described by the speaker When you begin a speech with a hypothetical example, it’s a good idea to follow up with statistics showing that the example is not far-fetched. The statistics in this paragraph are especially effective because they come from the city in which the speech was given. After reinforcing the fact that crime is a concern for all members of her audience, the speaker focuses on the specific issue of enrolling in a self-defense course. She estate lilies her credibility by citing the benefits she gained from taking such a course. Although she stresses her personal experience here, it becomes clear as the speech goes on that she has also done a great deal of research on the topic. This speech is organized according to Monomer’s motivated sequence. In this paragraph, the speaker begins her discussion of the need for students to enroll in a self-defense course. Notice how she identifies the sources of her statistics and translates the figures into terms that relate directly to her classmates. Moving from the general crime statistics in the previous paragraph, the speaker focuses on crime issues facing college students. How to cite The need for free public Wi-Fi., Papers

Fashion Economics for Global Fashion Industry - myassignmenthelp.com

Question: Discuss about theFashion Economics for Global Fashion Industry. Answer: Introduction The term fashion is often used to refer to distinctive trends which are in style and which shows the way in which people around the world dresses. The global fashion industry has a value of about three trillion dollars and it contributes around two percent of the GDP of the world. Over the last few decades the industry has seen tremendous growth in terms of innovations, creativity and revenue generation. Recent events like Globalization and more robust interconnections and trade relations among the different countries in the world also facilitated an acculturation and worldwide sharing of ideas and creativity in the fashion industry (Nenni, Giustiniano Pirolo, 2013). The global fashion industry has always been inspired by the culture and traditions of different countries and many designers have always tried to incorporate the traditional patterns and age-old cultural trends of their countries in the fashions which they create. This behavior and trend of carrying forward their traditions by mixing them with new ideas and contemporary fashion have immense implications in the aspects of celebrating the culture of the country and preserving the valuable traditions for the future generations (Crane, 2012). The essay tries to discuss this aspect of carrying forward the traditions and preserving as well as improvising the cultural trends of different countries and regions though fashion. It takes into account three of the predominant designers from different parts of the globe, experimenting on this aspect and tries to discuss how important cultural and traditional trends are as inspirations for the fashion industry in the world. Impact of culture on fashion and vice-versa Each country or region has some perennial culture and traditional practices which is of immense value to the residents of that place. While tradition of a society refers to the handing down of their own practices and beliefs from generations to generations, culture refers mostly to the manifestations of the arts and art forms, which characterizes the society at that particular point of time. Together they talk about their origin and course of changes of societies and therefore, the respective tradition and culture are precious to the people across the world (McRobbie, 2013). The fashion industry, dealing with the way people dresses up, is also a manifestation of art and therefore, has been heavily inspired by the indigenous traditions and cultural trends of different parts of the world. Over the years, different eminent fashion designers, both in Australia as well as in other parts of the world have tried to incorporate the traditions of different society, especially the traditional clothing practices, in their own creation, mixing them with their own ideas and contemporary fashion trends (Entwistle, 2015). This in turn also have significant contributions in preserving and carrying forward the traditions of the different regions with time. The blending of the centuries old tradition and culture with the contemporary fashion trends have also encouraged the youth to take interest about their traditions and how they evolved. This in turn has played a significant role in preserving the culture and traditions of different societies to a considerable extent. Designers working on this confluence There are many designers in the industries, who have been trying to work on preserving the cultural and traditional dressing patterns in different parts of the world and who are doing that quite successfully. The essay takes reference of three of the such eminent designers and it tries to highlight how they are spreading awareness regarding their cultural discourse through their creations. Hwang Yi-seul Hwang Yi-seul, also known as Dew Hwang, is a well-known name in the contemporary fashion world and is Korean by origin. With the notion of keeping Korean culture and traditional way of dressing alive, this 28 years old designer has worked significantly for eight years with the traditional dressing of her country in her creations. This can be seen in her newly launched clothing line Leesle, which is especially created taking inspiration from the Korean traditional dress, the hanbok and is already a huge success itself (Kore.am, 2017). A hanbok is a traditional Korean dress, which is flowing and characterized by simple lines and vibrancy. This dress has its origin mainly in the Joseon period. Though the dress is still not forgotten by the contemporary Koreans and are widely worn during any kind of traditional celebrations or cultural festivals, hanboks are no longer worn on a regular basis by the modern day Koreans. This is primarily because of the inconvenience of wearing such elaborate clothing in every day work places and problems in commuting and doing other day-to-day activities (Ko, Lee Whang, 2013) Hwang Yi-Seul, in her clothing line Leesle, has brought back this traditional hanbok, but with a touch of modernization and her own ideas. Leesle features A-line and empire silhouettes which are similar to the look of a hanbok but are made of denim or mostly cotton or linen and are also not so elaborate as their original counterpart and sport mainly pastel colors. The designer has also incorporated pockets, zippers, buttons and waistbands to make them comfortable as well as trendy and fit for modern day usage. The designer has also kept her creations available at affordable range such that people can easily afford them. Nguy?n Cng Tr Another icon of success in the fashion industry is the Vietnamese fashion designer Nguy?n Cng Tr, who, with his decade long experience in the industry, has garnered immense attention and accolade for his edgy contemporary creations as well as mixing of traditional Vietnamese dressing with his modern pieces of clothing. The designer is mostly known for his experimentation of bringing in the o di, the traditional dress of Vietnam, in his clothing lines, but with modern twist (Theculturetrip.com, 2017). Ao dai, an elaborate gown like dress is essentially a part of the traditional clothing patterns of Vietnam, which originally were worn during the eighteenth century at the courts of the then Nguyen Lords in Vietnam. Over the years the dress has changed substantially from a form of five-paneled aristocratic gown to a tunic like dress and is sported by both men and women (Leshkowich, 2012). Inspired by the fashion trends of Paris and keeping the idea of preserving the Vietnamese culture through his works, Nguy?n Cng Tr, has over the years worked expensively in redesigning the ao dai to give it a modern look, fit for everyday usage by contemporary Vietnamese people as well as people across the world, especially women. The new version of ao dai, as created by him, sports a silky tight fitted look of a tunic, which can be worn over trousers and different reputed fashion magazines have promoted the dress as the contemporary national dress of Vietnam. Lyn-Al Young This 21 years old fashion designer, from Melbourne, Australia, has already earned immense fame and is venturing in the traditional and aboriginal dressing patterns of Australia with the objective of bringing those trends and clothing styles back with a proper blend of modern trends and convenience (Huffingtonpost.com.au, 2017). The designer has a unique way of creating style. She customizes each of her creation by sitting with the client multiple times, discussing about the colors, shapes and also about their stories before she puts those ideas on the silk along with a simple but prominent ancestral touch of aboriginal Australian dressing style perfectly blended with the thoughts of the client and the designer herself (Burridge, 2014). Recommendations As can be seen from the above discussion, the three designers, along with many others across the world, have been doing commendable and highly appreciable job of keeping traditions alive through their fashion and this definitely has significance in carrying forward the traditions for the future generations. However, while doing this it has to be kept in mind that traditions and culture are of extreme importance and respect to people. Therefore while implementing those in modern day fashion the designers should use them judiciously such that it is not felt by anyone that their traditions have been disrespect, made fun of or have been misused in a humiliating way. References Burridge, K. (2014).Encountering Aborigines: a case study: anthropology and the Australian Aboriginal. Elsevier. Crane, D. (2012).Fashion and its social agendas: Class, gender, and identity in clothing. University of Chicago Press. Entwistle, J. (2015).The fashioned body: Fashion, dress and social theory. John Wiley Sons. Huffingtonpost.com.au. (2017).Aboriginal Storytelling In Fashion: Meet Designer Lyn-Al Young.Huffington Post Australia. Retrieved 22 October 2017, from https://www.huffingtonpost.com.au/2016/07/07/aboriginal-storytelling-in-fashion-meet-designer-lyn-al-young_a_21426153/ Ko, E., Lee, S., Whang, H. (2013). Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture.Journal of Global Fashion Marketing,4(2), 93-111. Kore.am. (2017).Korean Designer Modernizes Hanbok Into Casual Outfits.Kore Asian Media. Retrieved 22 October 2017, from https://kore.am/korean-designer-modernizes-hanbok-into-casual-outfits/ Leshkowich, A. M. (2012). Finances, Family, Fashion, Fitness, and Freedom? The Changing Lives of Urban Middle-Class Vietnamese Women. InThe Reinvention of Distinction(pp. 95-113). Springer Netherlands. McRobbie, A. (2013).In the culture society: Art, fashion and popular music. Routledge. Nenni, M. E., Giustiniano, L., Pirolo, L. (2013). Demand forecasting in the fashion industry: a review.International Journal of Engineering Business Management,5, 37. Theculturetrip.com, I. (2017).10 Fashion Designers You Need to Know in Vietnam.Culture Trip. Retrieved 22 October 2017, from https://theculturetrip.com/asia/vietnam/articles/10-fashion-designers-you-need-to-know-in-vietnam/

Realism And Naturalism In 20th Century American Fiction Essays

Realism and Naturalism in 20th Century American Fiction American people and the authors among them were left disillusioned by the effects that World War I had on their society. America needed a literature that would explain what had happened and what was happening to their society. American writers turned to what is now known as modernism. The influence of 19th Century realism and naturalism and their truthful representation of American life and people was evident in post World War I modernism. This paper will try to prove this by presenting the basic ideas and of these literary genres, literary examples of each, and then make connections between the two literary movements. Realism and Modernism not only depicted American society after World War I accurately and unbiasedly, but also tried to find the solutions brought upon by the suffering created by the war (Elliott 705). The realistic movement of the late 19th century saw authors accurately depict life and its problems. Realists attempted to ?give a comprehensive picture of modern life? (Elliott 502) by presenting many walks of life. They did not try to give one view of life but instead attempted to show the different classes, manners, and stratification of life in America. Realists created this picture of America by combining a wide variety of ?details derived from observation and documentation? to ?approach the norm of experience? (Elliot 503). Along with this technique, realists compared the ?objective or absolute existence? in America to that of the ?universal truths, or observed facts of life? (Harvey 12). In other words, realists objectively looked at American society and pointed out the aspects that it had in common with the general truths of existence. This realistic movement evolved as a result of many changes and transitions in American culture. In the late 1800's, the United States was exp eriencing ?swift growth and change? (Bradley114) as a result of a changing economy, society, and culture because of an influx in the number of immigrants into America. Realists such as Henry James and William Dean Howells, two of the most prolific writers of the Nineteenth century, used typical realistic methods to create an accurate depiction of changing American life. William Dean Howells made his ?comic criticisms of society? (Bradley 114) by comparing American culture with those of other countries. In his ?comic? writings, Howells criticized American morality and ethics but still managed to accurately portray life as it happened. He attacked and attempted to resolve ?the moral difficulties of society by this rapid change? (Elliott 505). He believed that novels should ?should present life as it is, not as it might be? (American Literature Compton's). In the process of doing this, Howells demonstrated how life shaped the characters in his novels and their own motives and inspirati ons. By concentrating on these characters' strengths as opposed to creating a strong plot, he thematically wrote of how life was more good than evil and, in return, wanted his literature to inspire more good. On the other hand, Henry James judged the world from a perspective ?offered by society and history? (Bradley 704). He also separated himself from America to create an unbiased view of it as a ?spectator and analyst rather than recorder? (Spiller 169) of the American social structure. He wrote from a perspective that allowed him to contrast American society with that of Europe by contrasting the peoples' ideas. By contrasting social values and personal thought about America's view of America, he presented to the people the differing motivational factors that stimulated the different social classes (Bradley 1143). Overall, these writers managed to very formally portray America as it was while adding their own criticisms about it in an attempt to stimulate change. The naturalist movement slowly developed with most of the same ideals as those of the realists in that it attempted to find life's truths. In contrast, Naturalists, extreme realists, saw the corrupt side of life and how environment ?deprived individuals of responsibility? (Elliott 514). Literary naturalism invited writers to examine human beings objectively, as a ?scientist studies nature? (?Am. Lit.? Compton's). In portraying ugliness and cruelty, the authors refrained from preaching about them; rather they left readers to draw their own conclusions about the life they

One Word Can Mar Your Meaning

One Word Can Mar Your Meaning One Word Can Mar Your Meaning One Word Can Mar Your Meaning By Mark Nichol Each of the three sentences shown below contains a minor error that nevertheless muddles the intended meaning. The discussion following each example identifies the problem and sets up a resolving revision. 1. â€Å"Instead of focusing on rebuilding the Republican Party, she said that party leaders should focus on rebuilding the middle class.† This sentence implies that the person referred to opted to make the recommendation to party leaders in lieu of focusing on rebuilding the party; the action of focusing is erroneously assigned to her. What the writer meant to write is that the subject recommended that party leaders rebuild the middle class rather than the party. Omission of that after the attribution â€Å"she said† clarifies this meaning: â€Å"Instead of focusing on rebuilding the Republican Party, she said, party leaders should focus on rebuilding the middle class.† 2. â€Å"The project would cost $250 million to $300 million to build and receive a $400 million endowment upon opening.† According to this sentence, the project’s $250–$300 million budget would be used to build and receive an endowment. But two distinct facts are mentioned about the project: It would require $250–$300 million to build, and it would receive an additional $400 million as an endowment after completion of the building. To clearly state this meaning, the sentence’s parallel structure must be bolstered with a second use of would, between the conjunction and and the verb in the second clause: â€Å"The project would cost $250 million to $300 million to build and would receive a $400 million endowment upon opening.† 3. â€Å"If you’re interested in learning more about her work, the scholar who has delved most deeply into it is John Smith.† OK, this revision involves swapping in two words for one, but the mistake is as small and as easy to overlook as those in the examples above. This statement illustrates a subtle error known as a false conditional: The sentence is structured so that the identity of the most deeply delving scholar is contingent on your interest in learning more about someone else’s work; if you’re not interested, apparently, John Smith loses that distinction. By changing the way the sentence refers to your potential interest, this logical fallacy is erased: â€Å"In case you’re interested in learning more about her work, the scholar who has delved most deeply into it is John Smith.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Grammar Test 1225 Foreign Phrases to Inspire YouWhat Is a Doctor?

Sustainable management future Assignment Example | Topics and Well Written Essays - 1500 words - 1

Sustainable management future - Assignment Example It is a crucial aspect for marketers to understand the expectations and ethics within cultures that may influence their business transactions. An understanding of the cultural basis for ethical behavior in various countries may arm marketers with the necessary knowledge required in succeeding across the multi cultural businesses. Implementation of such knowledge with a clear sequence of managerial guidelines may actualize the value of such an understanding (Fisher, 2013, 2). In essence, culture is one of the factors that influence the ethics of a business. According to the Random House Dictionary, ethics refers to the rules of conduct that are identified in relation to a specific class of human actions for a specific culture, or group. Different cultures have different rules of conduct. The essence of this paper is to examine how different ethics and values can be reconciled when doing business across different cultures. Our goal is not to identify the ethical or unethical practices. Rather, the objective is to understand these variations and outline a way of how to reconcile them for effective performance. What is significant is that some cultures may view such practices with different levels of condemnation. This presents a problem for managers who are engaged in cross-cultural transactions. Such managers have to anticipate and manage such variations in an ethical behavior that is grounded on the cultural differences (Armstrong and Sweeney, 1994, 34). The purpose of this paper is to identity how different ethics and values can be reconciled when doing business across different cultures. Media today is awash with stories that highlight domestic and international unethical behaviors of managers. Such behavior may include bribery, illegal contributions, sale of defective products, hiding information and other vices. These incidences are a representation of personal or organizational misconduct and portray an ignorance or violation of an ethical framework. The

International Investments Essay Example | Topics and Well Written Essays - 500 words

International Investments - Essay Example ne thing that makes Indian stock market as a good long term investment according to the article â€Å"Advantages for NRIS investing in the Indian Market† 2011, is that most of its stocks are correctly valued, returns of investment are excellent and its stock market is well regulated. In my observation, based on financial reports, India has a booming economy and is one of the emerging economies next to China. As such, confidence of investors is rising such that there are continuing interests from foreign multinationals on Indian companies. As compared to United States that is experiencing a slow economic growth; investors are losing interest of holding US dollars and therefore lessen interest in US investment. These investors now look for new investments in emerging countries like China, India and Brazil. India has advantage on this as the government continuously works on its deregulation and free market principles to attract investments. Because of the investors’ intere sts, the economy of India is expected to improve further and reach a high GDP figure of 10%, and economic growth will continue on years to come. Economic activities along this line are take-over, acquisitions and mergers and are spreading on iron and steel, spirits, manufacturing, auto parts, not just IT, and equity. Investment in the Indian debt securities, I believe, is a good investment because according to BSE (2011), the Indian debt market is one of the largest in Asia. Securities are issued by the government (central and state), public sector, other government bodies, financial institutions, banks and corporations. As such, the fixed income securities become one of the most attractive investment opportunities since it provides safety of investments, adequate liquidity, and flexibility in structuring a portfolio, easier monitoring, long term reliability and assured returns (India Debt Market, 2010). Fixed income securities may either be interest-bearing bonds, varied type of debt

Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 words

Public Relations Strategy Paper - Essay Example These tools are designed as public outreach events, lasting five days to two weeks, aimed at encouraging students, teachers, and the general public to view the school as friendly. It will encourage contributions in different ways, to ensure the school gets a good reputation and see to it that the target group becomes interested in the events, with ideas shared to maximize the impact on the target group. In the general strategic plan, event planning is one of the most important tools, which in respect to public school would best take the form of a festival, ceremony, competition, convention or a party (Japheth, 2006 pg 5). This will be the duty of the School Board to decide the best event. However, it will be imperative to kindly note that whichever event they choose will follow criteria similar to all. After the board approves the budget for the event(s), dates and alternative dates will have to be set. It will also be a collective duty for the planners to select and reserve the event site, acquire permits from the necessary authorities, coordinate transportation and parking. Once the event has been decided upon by the Board, a theme or a motif for the event will have to be developed which will have a focus aimed at publicity. Should the event require speakers, arrangements for them as well as alternative speakers will be required. Also important is to coordinate location support, such as electricity and other utilities, arranging dcor, chairs, tables, tent, police, catering, toilets, parking and signage. This is not to forget event support and security, emergency, clean up as well as health care professionals who would attend to any fatalities. In order that all the involved parties in the event share a common mental picture of the event in question, a simple training will have to be organized by Fairfax to assist them in handling all the event pressure and work efficiently. Since it is a communication based event, a qualified coordinator, planner or an event manager will be necessary lest the event takes the wrong direction which might work against building good publicity e.g. an accident that goes unattended would tarnish the school's image as nave. Since the purpose for the event is to create a good publicity for the school, deadlines must be met. Press Conference Striving for good school publicity, a positive message must be considered. I would recommend a strong slogan such as: "Fairfax County Public School, the place to be", which would be captivating to everyone without sounding exaggerated. Press releases would be made from the school compounds, with students from all races seen smiling. It would also be important to show that the school has over 168,000 students enrolled, making it the largest public school system in the Baltimore-Washington Metropolitan Area and in Virginia (Lucy McKenzie,2009). On the press conference, which would be held in the school, it would be a great idea to have the superintendent of schools hammer the sentiments that the school division is the largest in the nation, and also maintains the largest fleet of school buses in the United States (Lucy McKenzie, 2009) The best method for distributing press releases would be through snail mail, where a creative subject such as the slogan, "Fairfax County P

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay The horrorthe horror, these were the words that echoed in my mind after experiencing Joseph Conrads Heart of Darkness and Francis Coppolas Apocalypse Now. Together, both pieces have several parallels; this is largely due to the fact that Coppolas Apocalypse Now is actually an adaptation of Heart of Darkness. While the films story mimics Conrads tale with its general plot points, there are also many differences. While the characters of both Heart of Darkness and Apocalypse Now parallel one another in their natures, this is also where their distinct differences lie. The Accountant in Heart of Darkness is only one of the countless characters that are in Africa with absolutely no purpose; his attire is always kept at its best and it appears as though his only accomplishment was teaching an African woman to clean his garments, treating her as a servant. To parallel with The Accountant, in Apocalypse Now, Kilgore is also viewed as a purposeless character. Kilgores sole purpose is to surf, yet somehow he manages to avoid death and even injury in the most treacherous places, causing his focus on the war to be nonexistent. Marlow in Heart of Darkness and Captain Willard from Apocalypse Now both have this mission of finding Kurtz, the man known as god; the man known to be as hollow as a barrel; the man to be found. In Heart of Darkness, Kurtz is the chief agent at the ivory companys Inner Station at Stanley Falls. This so known hallow man is much taken back by the power that he has over the natives, starting out in the Congo attempting to give the natives better lives, these people learn to worship his ways. Due to his good intentions of helping these natives, he becomes isolated from his own civilization and is left to be on his own; he begins to retreat into a state of brutality. This clearly epitomizes that the basic human nature of Heart of Darkness is usually drowned out by the light of society. We can also see here that civilization is only superficial, in the way that the natives were more civilized then Kurtz himself. Marlows relationship with Kurtz after finding him begins as a professional one, but as we see when the story unfolds, Marlow slowly begins to identify with Kurtz, and by the end of the book we can see that Kurtz is what Marlow could have been and that Marlow is what Kurtz used to be. The two men see themselves in one another, a hard but interesting thing t o experience. Within Heart of Darkness and Apocalypse Now, the use of light and dark are both dazzling and unbelievable. The representation of light, dark black and white is embedded throughout the account of Heart of Darkness. In general, the symbolism of darkness usually implies evil or some type of mysterious unknown. Yet in the book we see that darkness is used as a symbol for truth, where the light is seen as a falsehood. The truth that Marlow discovers is within him, lying in the darkness. The truth was physically found for him in Congo which was known as the darkest spot on the map. With that specific example of how symbolism has been reversed, we also look into the light. The light comes from the civilization, also seen as a source of falsehood as well as being a form of dark business. The symbolism of white and black in Heart of Darkness is most apparent when it alludes to cultural and race; the white people being the lying, evil, civilized community, and the black natives being enlighten ed, good, and savages. The alternating lighting in many of the scenes of Apocalypse Now, specifically in the Do Lung scene symbolizes the insanity of the Vietnam War. Here we see that no one knows why they are really there, what is real, what is not, or where exactly the real evil is. Towards the end of the film, after Willard has killed Kurtz, we see Willard purposely placing half of his face in the shadow. This use of cinematography shows that he had united the two ideals; that of the military from which his mission spawned from the light, and the moral, yet uncompassionate ideal of Kurtz and the darkness of the jungle. Another comparison that can be made between the two is the fact that they both have rivers, not the physical part, but the symbolic importance of these rivers. In Heart of Darkness, the Congo River is essential to the plot of the story, and is also essential to the Europeans in general when dealing with Africa. The river was the only means of travel for the Europeans to be able to get into Africa. In regard to the light and dark aspect, the river did not allow of efficient movement upstream, reflecting on the difficulty in Marlows journey within himself, and this struggle that he faces toward obtaining the truth. On the other hand, Marlow was capable of moving easily downstream, making his return to civilization easier and basically effortless. In Apocalypse Now, the Hung River is where we turn towards truth, a struggle with the events escalating in their level of severity and confusion. This river brought only madness and was a path to enlightenment, with every path to enlightenment , sacrifices were made and there would always be pain to overcome. When it comes to noticing differences between the novel and the film, the most obvious one would have to come with the usage of drugs in Apocalypse Now. Heart of Darkness didnt have a hippie-surfer character that was always tripping on acid. It didnt have a man named Chef who wore a sailor shirt and smoked dope constantly. To me, the most surprising aspect of Apocalypse Now was that Lance, the surfer, survived throughout the entire ordeal, proving that during the release of the film, drugs were seen as good. I believe that Timothy Leary intended to use the film to explain how marijuana, shrooms and acid unlocked the key to immortality. This is probably the most apparent difference to me in the two, we see that Apocalypse Now was very interested in promoting to use of drugs while Heart of Darkness never went to that level. In addition to the rivers, and drug use, the idea of imperialism is only found in Heart of Darkness. The imperialism had a huge effect on the race relations in the novel; it is from this and also with civilizing the natives that the criminal neglect of the Company resides and is acceptable. The closest we get to anything like this is Apocalypse Now would be in the slaughter of the Vietnam Cong during the war. The ties between Conrads Heart of Darkness and Coppolas Apocalypse Now are unmistakable. From the Congo River in Africa to the Nung River in Vietnam, Conrads ideals are not lost. In both, the ideas of good versus evil and symbolism of whiteness and darkness are all apparent. While there are many similarities between the two, as discussed there are many differences, from the usage of drugs to the descriptions of rivers. Heart of Darkness, Apocalypse Now, from one came the other, there are two dont you see? Together, both pieces have countless parallels and we see that if it werent for the distinction of time, we would be unable to determine which came first. These parallels intrigue the reader or the viewer to want to engulf themselves into the depth of the other.

The Increased Racial Tension in the USA in the Years 1964-1970 :: Papers

The Increased Racial Tension in the USA in the Years 1964-1970 Slavery had been abolished in the USA in the 1860; blacks had continued to be treated as second-class citizens and to be denied their civil rights. Kennedy set up the civil rights act in 1964 that banned discrimination in public accommodations, in federally assisted programs and in employment. Also it gave federal government new power to enforce desegregation and prosecute voting right violations. In 1965 the voting rights act came along, this ended literacy tests for voting. It also allowed federal agents to monitor registration. These acts improved civil rights but many black Americans were still dissatisfied, they were still a class B citizen. Tension continued between the two races. After the Second World War, it was still clear that black Americans were still second class citizens. Truman tried to introduce some changes but he faced opposition from his own party and many of his ideas were dropped. In the early 50’s schools, only 16 states required their schools to be integrated. There were still problems with black Americans. The average income for a black family was half the amount of a white family’s. This was because blacks couldn’t get very good jobs e.g. fruit picking and car washing. Third of the black Americans were living below the poverty line. Black Americans still had unemployment, poor housing and poor schools. In 1963, Martin Luther King organised a campaign of marches and demonstrations that would ensure maximum media coverage. These demonstrations were broadcast across the USA and the world and many Americans were horrified at the brutality. During the campaign Martin Luther King was jailed, but the most important thing was that television viewers were able to see the outrageous treatment meted out to young demonstrations. Martin Luther King had a dream speech. For many blacks Americans the new laws were not being introduced fast enough. All the blacks wanted are to take what they thought was theirs by right and by force if worst comes to worst.

Going After Cacciato

Waking up from the American Dream in Going after Cacciato (Tim O'Brien) What passing-bells for these who die as cattle? Only the monstrous anger of the guns. Only the stuttering rifles' rapid rattle Can patter out their hasty orisons. (from Anthem for Doomed Youth, Wilfred Owen) Sassoon's epitaph â€Å"All Soldiers are dreamers† at the beginning of the novel functions as a signpost signaling the shape the novel will take. It does not merely deal with brutal horror, it is imagination. Reality and dream, fact and imagination are interwoven.The choice of Siegfried Sassoon suggests the Great War, the English experience of war, which can be compared to the American Vietnam experience, for it had the same impact: total disorientation and national trauma because of lost values. This novel then deals, in story and structure, with the war experience, but also with the US society's influence on that war through the ordinary soldier. The common grunt raised the question how to act proper ly in this horrible situation, in which he even did not know whether his presence was morally justified or not.Yet he concluded that, although he knew this war was just as insane as any other war, he should not run away from his duty. He stayed in the war, because of his personal obligations to society. Not out of idealism, but merely because his people expected him to. In novels dealing with Vietnam we often see veterans coming back into the American society (like in Caputo's Indian Country), but here we are confronted with the country itself. The novel Going after Cacciato deals with the journey to Paris an American soldier fantasizes about.It is November 1968 and Spec. Four Paul Berlin is in his observation tower in Quang Ngai, Vietnam, by the South China Sea, performing his tour of duty, which lasts 365 days for the common grunt, the foot soldier he is. He feels he has come to Nam in another way than soldiers had gone to the Second World War and to Korea. His lieutenant, Lt Cors on had been in Korea, and he was looking back to it with nostalgia: â€Å"In Korea, by God, the people liked us. Know what I mean? They liked us. Respect, that's what it was. And it was a decent war (†¦ The trouble's this: Nobody likes nobody. (p. 134) New were the blindness of war, the inertia, drugs were taking over, the creation of the new word â€Å"fragging†, i. e. killing a superiour officer It all illustrated this war was supposed to be different from those wars in which Paul Berlin's ancestors had fought, with in their mind the American dream. However, Vietnam was not different at all. Soldiers who enthousiastically started their participation in Vietnam, were as quickly traumatized by the killings, as any other soldiers. A war like any other war.Stories that began and ended without transition. No developing drama or tension or direction. No order. (p. 255) When Paul realizes this, the main question for him is how to determine his own place in it. As he does not know an anwer, the possibility, or rather the necessity of dreaming something else in the face of horror, is brought to Vietnam. He starts to think about Cacciato. This bloke fishes in the world's Great Lake Country where everybody says there is no fish. He dutifully goes through all the motions and all of a sudden het gets out, and Paul is intrigued.Paul's squad is sent to go after Cacciato. They are following the unmarked character and find him more and more almost a holy character, less defined as they go along. Finding him a friendly leader almost, they follow him. From soldier among soldiers, he develops into a friendly symbolical figure pointing the way. The seductiveness of Cacciato leads them on. He sheds his war implements. He is that annoying, different, seperate chap who bounces the ball, who nobody can trace and think of, who does not really exist, he has not even got a first name!Cacciato, that just fulfills. Going after Cacciato means â€Å"going after a dream† , following that dream, but it can also mean â€Å"going after to actually get that dream†. Time and time again there is this ambiguity of going on the hunt after Cacciato, or following the Italian on desertion; there is the choice between reality and dream for Paul. Cacciato, who nobody has actually seen, has hit upon an idea which his indeterminance made possible, and it speaks to the imagination. Paul goes after him, catches him, thus completing his mission, but lets Cacciato escape.Cacciato then leads them through the beautiful high country, through orderly Mandalay, normal Delhi, to a beheading in gruesome Tehran, all the way via Athens to Paris; the change of scenery symbolizes the hope Paul first feels, gradually turning into despair and total confusion. His experiences on the way show Paul that he cannot actually leave the war behind. â€Å"Can't get away from it,† Doc mumbled. â€Å"You try, you run like hell, but you just can't get away. † â€Å"It's the truth. † (p. 178) Arrived in Paris and having hugged, outbursts of rain and thunder presage the forthcoming difficulties.Reality soon makes the squad go and hunt down Cacciato again. Oscar, the streetwise Detroit black, insists on the Real Politik of getting Cacciato to save their own skins from punishment for desertion. They have to arrest Cacciato and abandon their dream, because society expects them to do so. â€Å"Oscar's right,† Doc said, and sighed. â€Å"You can't get away with this shit. the realities always cath you. † â€Å"But maybe. † â€Å"No maybes. Reality doesn't work that way. † (p. 275) Paul Berlin is not ready yet to stop Cacciato and lets him escape again. Choosing reality and turning his back on the dream are, however, close at hand.In the promotion scene Paul remembered himself answering questions to a committee that scared the living daylights out of him. â€Å"Why do we fight the war? † they asked him, but at the s ame time the committee told him the answer: â€Å"to win†. Very afraid, he repeated this and got the job. Paul then realizes society urges him to do as he is told, and not to think for himself, as society will do that for him. He has to conform and shut up. He knows this cannot be right, but on the other hand his fantasized run for Paris would have been an equally unhappy experience to him in reality.For fantasy it had been all along. His dream of going after the freedom and peace Cacciato led him to, had all been a dream within a dream. The latter dream was dreamt in order to avoid having to solve the dilemma of staying in or running away from the war. He finally woke up from that dream, for now he had found the answer: he had to go through it; trying to escape and fleeing from social obligations was not according to his background, his personality and his beliefs. â€Å"I fear what might be thought of me by those I love. I fear the loss of their respect.I fear the loss of my own reputation. Reputation, as read in the eyes of my father and mother, the people in my hometown, my friends. I fear being an outcast. † (p. 286) The novel is structured round three elements that are in accordance with the three different activities of Paul Berlin's conscience: reflection, imagination and memories; he is wondering how people die in the war, he thinks about going to Paris and he stands on guard. The killings of war and their stories are told non-chronologically, as if they happen at this very moment.Paul Berlin tries to get things straight, tries to get a chronological list of the men killed. He needs order, wants to keep it straight, but he has problems with this. The structure of the novel reflects the structure of any war: it is confusing and without order, sometimes a mess and going in different directions. The hero solves this problem by making up a story himself. It is a story in the third person, told as a reality, told almost as observed by an omni scient observer, who has no involvement; but at the same time we know they are Paul Berlin's imaginations.All of a sudden this woman comes up in the he-country of Vietnam; only in imagination a beautiful girl is possible there. By the end of the novel the reader knows that the squad never went after Cacciato any further than the hill, and that Paris only denoted the illusion of seeking the Far West. In reality they had always been in the Far East. The unlimited possiblities of the Imagination, as that of the United States and its American Dream as well, fail in the reality of the Vietnam War.Berlin, whose name points to the American commitment to saveguard freedom (by setting up the airbridge to the city of Berlin under siege of the Soviets in 1948) finds himself in a situation in which the values, ideals and intentions of the United States no longer have the absolute meaning they seemed to have in previous wars. In Paris, the heart of Western civilization, Paul Berlin lacked the co urage to free himself, even in his dreams, and reality took over: No question, it was all crazy from the start. None of the roads led to Paris. p. 203) He has to accept that he and his comrades would be the very deserters, who would flee from the original idea of the American Dream, that told them that the only way if you really wanted to overcome all problems is to keep on trying. Only Cacciato, who with his childish simplicity and innocence, with his optimism and his individual power embodies the mythical American loner, he frees himself from the society that tells him what to do. He is, however, lost, together with these values, in the Vietnam War.The American Dream had led young Americans into a place where they had no right to go. They were supposed to fight and defeat the Viet Cong to serve the American nation, but in this war, just like in any other, confusion and death were the real victors; the war served no American purpose at all. The lesson Paul learned from the Vietnam War was far from significant: â€Å"Don' never get shot†. â€Å"There it is,† said Eddie Lazzutti. â€Å"Never. Don' never get shot. † (p. 254) He might have learned that back home in the US as well.So in Vietnam this trail West was a fake one. In Fort Dodge you could build good solid houses, in the wilds of Wisconsin you fraternized with your father who told you, back there, to look for positive things in the war. In Nam, however, there is only the squad, and all of a sudden this â€Å"boom†, like in Billy Boy Watkins' story, the case of the grunt dying of fright. It is the ultimate war story, the story of Vietnam. So Paul starts dreaming his own dream, he rejects the American dream. He nevertheless does not reject reality.Like Arthur Dimmesdale in The Scarlet Letter by Nathanial Hawthorne, he does not want to give in to the code of society, but does not want to be lured into the moral wilderness either. He wants to stay part of that society, although he knows its claims are based on air. â€Å"†¦ it is this social power, the threat of social consequences, that stops me from making a full and complete break. † (p. 286) However nasty the war may be, it is better to take part than to be isolated, so Paul Berlin ends his dream, in order to face reality. bibliography: Going after Cacciato (Tim O'Brien) Walking Point: American Narratives of Vietnam (Thomas Myers)

Elvis presley, version of Hound dog Essay Example

Elvis presley, version of Hound dog Essay Example Elvis presley, version of Hound dog Paper Elvis presley, version of Hound dog Paper As most of us know, Elvis Preserve, Hound Dog was one of his most famous singles, however there are many people that do not know of the original written by Willie Mae, Big Mamma Thornton. Why did Elvis have more commercial success with his version? Big Mamma Thorns version was released just four years before Elvis and was number one for seven weeks. Rather than it being recorded as a pop song, it was a blues/Ran single. The tonality of this version is dramatically telling of the introduction of blues music into the mainstream in the early asss. In the same ear of her release two major political events changed the history of the U. S and the world. Firstly the NATO (North Atlantic Treaty Organization) approved their European army. The organization, which Involved Great Brutal and the U. S. Was constructed to protect the freedom of the North Atlantic community against the Soviet union during the Cold war. The Cold war was a consequence of the Korean War. The second major event was Americas first use of the Hydrogen bomb in Antennae. Which was ordered to be developed by President Truman only a couple of years before. The old war effected citizens by putting restrictions on political views, such as communism. Thoughts of communism remained within secret groups as a result could lead to arrest or death. Also the restrictions affected all the arts, as there was lots of censorship, this militant way of life, meant that families at the time were very straight in their decisions and appearance. Only four years after World War two into the early years of the Cold War, the world experienced a dramatic Increase in population, 77 million babies were born from 1946-1964 in America alone. This was ladled The Baby Boom. This new generation of babies were the focus of marketing campaigns and business plans. It was around the same year of Hound dogs first release, that the color T. V was created, but many homes didnt own one. This could suggest that in this decade music and artists such as Big Momma Thornton could receive wider coverage across a bigger audience due to the accessibility. Many commercials between 1950-1960 did not feature the songs of popular musicians; it was more the nature and image created by the adverts that affected the audiences assign and musical taste. For example popular products that were advertised were cigarettes and hair products for men and cleaning and cooking products for women. You can see that the image of the typical man and women in these adverts, correlate with the popular musicians of that time such as Little Richard, Buddy holly and Elvis Presley. Elvis version of the song was sonically very different to the original and to recordings he had done previously, as well as the way he performed before. One of Elvis first television performances, on the Milton Berne Show in 1956 was deemed ere controversial due to the overtly sexual hip thrusts. This sexual performance was the first of Its kind, and with It being able to be viewed wealth the homes of conservative families, the impact it had on young teens was significant. Elvis was believed to named the first frontal of rock and roll, therefore creating a new era of music and fashion. As well as changing the style and performance of the song Elvis also changed and added some of the lyrics. The line, you anti never caught a rabbit and you anti no friend of mine, was added to the original. However the argument of track after seeing Freddie and The Bellboys perform it in L. A. Although theres speculation as to who wrote this lyric, Elvis did step in as a producer for this track and was known to change the line Well you said you was a high class which was repeated twice, to, Well you said you was a high class but that was Just a lie. How has Elvis version of hound dog had an impact on culture today? Firstly some may argue that Elvis was the creator of Rock n Roll. Although he wasnt the first to sing in his style, he popularized the style with this single, making it go to number one for eleven weeks which was a new record for its time. Elvis did manage to, however combine different musical genres and gave rockabilly a new sound. Elvis fused the country-western music of the South with the rhythm and blues of African Americans and the pop music that dictated the radio and recording industries. Others may say that his integration of genres, causing a new movement in music Just prior to the civil rights movement, may also be the reason for his great success.

Developments in transportation, rather than in manufacturing and agriculture, sparked American economic growth in the first half of the nineteenth century. Assess the validity of this statement.

Developments in transportation, rather than in manufacturing and agriculture, sparked American economic growth in the first half of the nineteenth century. Assess the validity of this statement. "Developments in transportation, rather than in manufacturing and agriculture, sparked American economic growth in the first half of the nineteenth century." is not accurate. While development in transportation played a fundamental role in America's growth, if it were not for developments in manufacturing and agriculture the new technology in transportation could not have successfully been completed. Without the raw materials, and the products which came out of the early US iron and steel industry, (which were all ultimately determined by the United States agricultural market), the transportation revolution could not have been carried out. Also, with the rapid growth of the agricultural markets, American economic growth boomed. All three factors, (transportation, agriculture and manufacturing) played an equal role in sparking the American economic growth in the first half of the nineteenth century.The cotton gin was just one of the few reasons in which the American economy grew at a rapid pace.English: "Eli Whitney," portrait of the inventor, ...Eli Whitney's intention in 1793 of the cotton gin, which separated raw cotton from seeds and other waste, caused the economy to boom, with the growth of southern farms. As the southern plantations who could keep up with this new boom in cotton got larger and larger, small farmers moved west. This migration of small farmers to the west caused a need for developments in transportation to link the nation. In turn, these developments in transportation caused a boom in economy. Therefore, both manufacturing inventions and transportation inventions caused the growth in economy.New inventions and capital investment led to the creation of new industries and economic growth. As transportation improved, new markets continuously opened. The steamboat made river traffic faster and cheaper, but development of railroads had an even greater effect, opening up immense areas of new territory for development. These new developments just opened up entrepreneurs...

Short Writing Assignment Example | Topics and Well Written Essays - 500 words

Short Writing - Assignment Example Another reason I found this article interesting was that as a student I recognize that writing is an important element of communication, as well as scholastic and professional success; as such, I believe that it can benefit me as a writer and communicator to understand various sociolinguistic and rhetorical aspects of the English language. The study functioned by mapping a large segment of spoken English as a means of determining the emotional significance of the word usage. While the researchers had anticipated there would be an even distribution of language along negative, neutral, and positive parts of the spectrum, the research demonstrated that a disproportionate amount of the words fell near the positive end. The research is significant as it attests to prominent sociolinguistic elements. The researchers make the qualitative jump that the emphasis on positive word usage seems to be correlated with the development with the English language as one of utility. The researchers contend that as language is a fundamentally social activity the preponderance of positive words should come as limited surprise. Still, they also argue that while limited negative words were used when they were implemented they seemed to be in more meaningful contexts. From this perspective the researchers argue that there is seemingly a †˜don’t cry wolf’ effect in occurrence, wherein language users restrictively use negative language to communicate necessary and meaningful occurrence; conversely, it seems positive language can be implemented more in terms of a general expression of optimism. In conducting this specific study there were a number of methods that the researchers implemented. As it would be impossible to simply map the entire English language, it was examined in usage patterns as recorded from, â€Å"two decades of material from The New York Times, 18 months worth from Twitter, manuscripts from Google Books produced between 1520 and 2008 and

Comparison Between Ethnically Correct Dolls And Process of Ethnicity Essay

Comparison Between Ethnically Correct Dolls And Process of Ethnicity in England - Essay Example This essay declares that Ethnically Correct Dolls: Toying with the Race Industry is the main article in this report. In it, Elizabeth Chin examines issues of racism from a children’s perspective. The Boundaries of Race: Processes of Ethnicity in England are the comparison article in this essay. In it, Sandra Wallman explores issues of social differentiation in urban England. She tries to expound on racism and ethnicity in relation to the English culture. This paper makes a conclusion that both articles are similar in various ways. A minor similarity can be observed in the structure of the headings. Both of them are composed of a main and a minor heading, which are separated by semicolons. The main headings both radiate the main topic covered in the articles, which is racism. The rest of the headings then illustrate the concerns of the articles. The two articles also have some differences: the first concerns the methodology in which information was obtained to write essays. In Ethnically Correct Dolls: Toying with the Race Industry, the author uses interviewing as the main mode of obtaining information, whereas referencing of other material is used for the same purpose in The Boundaries of Race: Processes of Ethnicity in England. Elizabeth Chin personally visited her subjects at their home and obtained most of the information used to write the article firsthand. She interviewed the African American girls, Asia and Natalia while she co uld still observe their physical reactions and the dolls they possessed on a firsthand basis.

Bioenergy Term Paper Example | Topics and Well Written Essays - 750 words

Bioenergy - Term Paper Example When forests are managed sustainably, their biodiversity, vitality, productivity, and capacity to regenerate both at present and in the future is conserved. As a result, the forests maintain their capacity to perform social, economic, ecologic functions without interfering with other ecosystems negatively at the local, national and global levels. There are several challenges to sustainable use of forest-derived bioenergy sources including the land-use conflict and land availability in many areas (Oko Institut 10). When selective logging is done at a rate that is sustainable, the forest is bound to be conserved. By adopting Reduced Impact Logging (RIL) practices such as establishing buffer zones along watersheds and streams, applying modern technologies to mitigate effects of log extraction and careful planning of the forest to prevent forest encroachment by humans, the productivity of the forest will be sustained according to CBD (Oko Institut, 8). Even as forest resources are harves ted, the way they are used determines the how much sustainable the resources will last. Wood products can be recycled to reduce the rate at which forests are harvested. Furthermore, when agro-forest bi-products and residues such as leaves, husks, shells, and straw are used in producing energy, the rate at which felling of trees is done can be greatly reduced. Developing countries have a lot of forest resources compared to developed countries according to Tomaselli (V). In this respect, the capacity of developing nations to produce high amounts of bioenergy compared to developed countries. However, with respect to sustainability, the developing countries have a long way to go. This is so considering that the policies instituted by their governments with an aim of making sustainable development are never well implemented. Furthermore, the technologies that they commonly use in the production and application of the energies are less efficient. In overall, both developed and underdevelo ped countries have a huge capacity to increase their share of forest bioenergy production, the former having the need to capitalize on the technological advantage that they have. 2. Realizing the potential a. Compare and contrast developed and less developed countries with respect to the potential for increasing the share of energy supplied by forest resources. Both developed and developing countries to some extent depend on forest resources to provide energy used in industries and for domestic purposes. However, forest resources can easily get depleted when used in a manner that is unsustainable whether in developed or underdeveloped countries. Forest derived bio-energy in most places is used in the form of fuel wood or charcoal. In developed countries, using biofuels including those from forests has often been considered old fashioned, its share in the national economy grossly declining until the period succeeding the oil crisis that hit the world in the 1970s. However, production of this kind of energy has been on the steady rise following growing concerns related to climate change, and the development of new biomass technologies among other factors. Following several studies conducted on the potential of bioenergy on a global scale taking into consideration population, yield and agricultural factors, it has been realized Africa and

How To Create Assessment Opportunities Essay Example for Free

How To Create Assessment Opportunities Essay Explain how to create assessment opportunities that meet the needs of learners – ‘Assessment is the term given to checking that learning has occurred. It may happen at any stage during the learner’s progress through their qualification’, page 112, Practical Teaching, a guide to DTTLS PTTLS, Wilson. ‘Assessment can be carried out before recruitment (at interview), at commencement (diagnostic and initial assessment), during and at the end of the lesson and at the end of the module, unit or programme.’ Page 268, Practical Teaching, a guide to DTTLS PTTLS, Wilson. Arrange lessons around frameworks, so teaching the subject to learners. Teachers will have to assess learning has occurred, regardless of whatever form of learning has taken place. By being consistent, ensuring that all assessments are completed to a level standard, and irrespective of when the learners are assessed the outcomes are constant. By making sure all learners have access to assessment, and it follows the criteria of equality and inclusion By ensuring learners have had the opportunity to have all areas of the subject covered, so no part has been missed By allowing the learners understand the purpose and meaning of the assessment Making all learners know how the assessment will take place Assessment isn’t something that takes place at the end of the module or at the end of the year, it can take place at the end of the lesson by asking the learners if they have understood what was covered in the lesson.

The role of Italian export in eastern Europe market of Pasta

The role of Italian export in eastern Europe market of Pasta Introduction Main goals This report aims to be a complete and accurate analysis of the pasta market in Eastern Europe, and to show how three of the most important italian pasta exporters were able to penetrate in this market. We will also show the possibility of growth of this market and his development for years to come. Some informations about Russia and Poland I decided to analyze these two countries because, as I will explain in more detail below, historical and political reasons led the people to have similar food consumption. However, beyond other differences much more pronounced (like the geographical size or the number of inhabitants), both countries have a market characterized by the importation of pasta from Italy almost identical. Yet a country is a member of the EU, the other not. One enjoys the privileges of Europe treaties and has no duty. The other keeps the ruble and taxes and tariffs influence over the consumption of imported products. 1.2.1) Russia The collapse of the Soviet Union has brought about great changes in Russia. The economy was centrally planned and has now become a global market. The economic reforms in 1990 have privatized industry factory, except for some strategic sectors such as energy and defense. To know the real power of Russia, I ´d like to show you that this country is the largest exporter of natural gas in the whole world, the second oil exporter and the third exporter of aluminum steel. This makes Russia an economically strong country, but weak about fluctuations on the variability of commodity prices. After a long economic crisis (1998), the economy began to grow on average 7%. However, the recent global crisis influenced heavily the new middle class. The Central Bank of Russia used a third of its 600 billion U.S. dollars in international reserves to avoid the crisis and stabilize the ruble. The government has also spent $ 200 billion for a rescue plan to increase liquidity in financial sector and aid for Russian companies. In 2010 happens disastrous situation from the environmental point of view, with a severe drought and wildfire in central Russia that have reduced agricultural production, leading to a ban on wheat exports for the year, and increase in other sectors, such as manufacturing and retail trade (but the growth is really slow). 1.2.2)Poland. In 1990, Poland has begun a policy of economic liberalization and today is one of the most active transition economies. Before 2009, GDP had grown by about 5% per year, mainly due to inflows of EU funds. GDP per capita is still below the EU level, but it is among the most high in the Baltic states. Unfortunately, EU membership was blocked by the unemployment rate to 11.8% for the year 2010 and for inflation to 4.2%, above the upper limit of the target audience of the National Bank and the deficit of public sector budget went to 7.9% of GDP, for the crysis events. The countrys potential held back by lack of modern infrastructure, an inefficient commercial court, a code of hard work and too much bureaucracy. Russia Poland GDP (purchasing power parity)  [1]   $2.229 trillion (2010 est.) $2.147 trillion (2009 est.) $2.331 trillion (2008 est.) $721.7 billion (2010 est.) $698.6 billion (2009 est.) $687 billion (2008 est.) GDP real growth rate: 3.8% (2010 est.) -7.9% (2009) 5.2% (2008) 3.3% (2010 est.) 1.7% (2009 est.) 5.1% (2008 est.) GDP per capita (PPP): $15,900 (2010 est.) $15,300 (2009 est.) $16,600 (2008 est.) $18,800 (2010 est.) $18,200 (2009 est.) $17,800 (2008 est.) GDP composition by sector: agriculture: 4.2% industry: 33.8% services: 62% (2010 est.) agriculture: 3.9% industry: 31.8% services: 63% (2010 est.) Labor force by occupation: agriculture: 10% industry: 31.9% services: 58.1% (2008 agriculture: 17.4% industry: 29.2% services: 53.4% (2005) Unemployment rate: 7.6% (2010 est.) 8.4% (2009) 11.8% (2010 est.) 11% (2009 est.) Population below poverty line: 13.1% (2009) 17% (2003 est.) Investment (gross fixed): 18.9% of GDP (2010 est.) 19.5% of GDP (2010 est.) Public debt: 9.5% of GDP (2010 est.) 8.3% of GDP (2009 est.) 50.5% of GDP (2010 est.) 46.4% of GDP (2009 est.) Inflation rate (consumer prices): 6.7% (2010 est.) 11.7% (2009) 2.4% (2010 est.) 3.5% (2009 est.) Industr. production growth rate: 8.3% (2010 est.) 6.5% (2010 est.) Exports: $376.7 billion (2010 est.) $303.4 billion (2009 est.) $160.8 billion (2010 est.) $142.1 billion (2009 est.) Exports partners: Netherlands 10.62%, Italy 6.46%, Germany 6.24%, China 5.69%, Turkey 4.3%, Ukraine 4.01% Germany 26.06%, Italy 6.84%, France 6.78%, UK 6.38%, Czech Republic 5.85%, Netherlands 4.14% Imports: $237.3 billion (2010 est.) $191.8 billion (2009 est.) $167.4 billion (2010 est.) $146.4 billion (2009 est.) Imports partners: Germany 14.39%, China 13.98%, Ukraine 5.48%, Italy 4.84%, US 4.46% Germany 28.08%, Russia 8.65%, Italy 6.5%, Netherlands 5.59%, China 5.27% Debt external: $480.2 billion (2010 est.) $467.2 billion (2009) $252.9 billion (2010 est.) $239.6 billion (2009 est.) 1.3)Some information about the industries 1..3.1) Barilla S.p.a. Barilla S.P.A. is an international food company founded in 1877 in Parma. The company is still privately held, and remains in family ownership and control also today. Barilla_pasta_logo.svg.png Barilla Group control multiple brands. The most famous are: Mulino Bianco, Pavesi, Voiello, Alixir, Wasabrod, Misko, Filiz, Yemina and Vesta. The Group has several production plants all over the world: in Italy, Greece, France, Germany, Russia, Sweden, Turkey and United States, but the central office remains in Parma. Barilla Pasta produces various kinds of pasta and bakery products; is one of the worlds leader in pasta, with 25% of the US market and 40% of European Market. Barilla produces 4,000 tons of dried pasta annually in over 120 shapes and sizes. It is also the leading seller of bakery products in Italy. After the acquisition of the Swedish company Wasa, Barilla became the worlds major producer of flatbread. The Group has 16,000 employes, control 20 different brands and has a turnover of 4.5 billion euros. This market giant produce every year 3 ´000 ´000 tons of food products. In East Europe, the group is present in different countries: according to the website information, is present in Poland from 1999 with the brands Wasa, Barilla and Mulino Bianco. In Russia is present a bakery plant, and 880 people works there. Barilla set his presence in Moskow from 2003 and sell products like Barilla, Harry ´s and Wasa. In Sweden the society is present since 1999, with offices, production plants and a mill. 545 employees works for the group in Filipstad, and create food for brands Wasa and Barilla. 1.3.2)Pasta Zara Pasta Zara S.p.A. Italian food is specialized in the production of pasta, founded in1898 with factories in Riese Pio X (TV) and Muggia (TS). The company is the leading exporter of pasta in the world and the second in terms of production. Exports represent 95% of the market for Pasta Zara, and 13.5% of meals eaten in the world is Zara, in 2009 has sold 208,000 tons of pasta. Actually exports to 97 countries and increased sales particularly in Asian markets, America and Russia. In its continued growth, Pasta ZARA has launched an industrial development plan with the aim is to increase the production capacity from current 208,000 tons per year to about 320 thousand tons by 2015. It works about 300 people in his factory, and is one of the few italian companies that succesfully survived the recent financial crisis.logozara.png Pasta Zara has also been active for years an interesting collaboration with the Italian chefs, and is an active social life of its region by promoting a number of sporting and culinary events, as well as sponsoring several youth sports teams. 1.3.3) De Cecco It was founded in 1886 in Fara San Martino by Filippo Giovanni De Cecco. His father, Nicola De Cecco, a few years ago produced flour in a small local mill. As early Filippo De Cecco had the insight to properly dry the pasta so that they can maintain and withstand the long journeys to America. The current factory in Fara San Martino was built in the early 70s when that age was no longer able to produce the quantities required by the market. In 1950 it was rebuilt in Pescara on the industry model of the former mill town from the years 20 and almost completely destroyed during World War II. Industry Pescara De Cecco is called Mill and De Cecco pasta and is a public limited company controlled by the parent F.lli De Cecco di Filippo Fara San Martino SpA. De Cecco pasta produces water-based and durum wheat, although the laws in many countries allow the use of blends based on durum wheat and wheat flour that are called semolina. Pasta De Cecco has spread to 90 countries around the world inc luding Italy, Great Britain, Japan, United States, and France for over 100 years. It has recently started exporting in Mongolia. logo_home.png The pasta market in east Europe 2.1) What is pasta Pasta is a so popular food for many reasons: its nutritional value, taste and convenience. This is a healthy and important part of a balanced diet (such as mediaterranea). The inventor of pasta is still unknown: legends says Marco Polo imported from the east, while for others the differences between western and eastern pasta are too great, and they think that the Etruscans were the first to prepare pasta. There are two kind of pasta: fresh or dried. The dry consists of semolina, which is produced by grinding kernels of durum wheat. Sometimes other grains are also used. The semolina is mixed with water to form a dough. Usually, the fresh pasta is prepared by adding eggs too. You can enrich the mixture with other ingredients such as spinach, tomatoes and saffron to change its color. The dough is kneaded until it reaches the right consistency, and then is pushed (extruded) through a metal disk with holes. The size and shape of the holes in the disk determine what shape of pasta will be. When the pasta reaches the right length, is cut with knives. The paste is then sent through large dryers which circulate hot, moist air to slowly dry the pasta. The pasta is then packed in bags or boxes. The fresh pasta instead should be consumed within a few days of preparation, without the stage of drying. The most popular type of pasta in the world is spaghetti. 2.2) Similarity and differences between east and west market The differences between these two worlds are very marked. In west side, pasta is the most common food ever, on the other, at best, a simple seasoning. Export pasta in these countries does not mean selling a product, means to make them share as a lifestyle. Some Italian companies there are trying, even now. 2.2.1) Russia and Poland Pasta Market Historical reasons (including the three partitions of Poland in 1772, 1773 and 1775) and social behaviours urge me to consider the current pasta market of Russia and Poland as similar in many aspects, both unique, but distinct from those of Western Europe. These two markets, so similar to consumer preferences, have one big difference: Poland is a member of the European Union, and as such have access to products faster and cheaper, in the case of Russia, but the products are burdened with duties and exchange rates. The Russian and Polish food market is highly fragmented and there is not a single monopoly; the top 10 retailers only reach a market share of 10 percent (datas from 2006). In these two countries, traditional trade detail shop are common, in Russia still remain the Soviets (small independent stores), representing three quarters of total food sales. However, in both countries are becoming more modern retail chains. Hypermarkets and supermarkets are growing rapidly. Most of them have started business in Moscow and are now slowly expanding into other regions. The centerpiece of the food market and based for all foreign companies wishing to spread throughout the country is the area of Moscow and St Petersburg. The degree of success for future expansion can be examined by the successful sale of their products at the increasingly large middle class and upper-middle in these cities. The most important fair in this area is World Food Moscow, held annually in September. The fair is an internat ional fair, the bigger and largest in central and eastern Europe. Manufacturers who want to introduce their products and brands in the Russian market must participate to this event (with nearly 1,300 exhibitors and 60,000 visitors, most of them are international wholesalers and retailers of food). Prices are not set by law, but vary from region to region. This is due to differences in income and cost of living across the country. Russians spend a higher percentage of their income than consumers desserts in many other countries. In 2007 the total consumption was 1.1 million tonnes. About taxation, the prices of modern retail stores are subject to a 18% value added tax (VAT) flat rate which can make it difficult to compete. Import tariffs can vary from 5-20 percent depending on the product and the country is imported from has the status of most favored nation. In the case of Italy, the nominal tax rate is 20 per cent. Poland does not have these problems because it adheres to the Schengen Treaty and E.U. and the goods may be imported without tariffs. In general, corruption and bureaucracy are the major obstacles to doing business in Russia. However, the Russian government abolished many requirements and simplified import licensing and reduction of existing non-tariff barriers, the accession to the World Trade Organization. Food companies who want to import into Russia must apply for certification by the Russian Agency for Health and Consumer Rights, which confirms the safety and quality standards. In these countries, where for historical and social reason consumption of pasta is naturally very small, extensive marketing campaigns are needed, a lot of patience and creativity to support the business. It s very interesting to note that the lack of duties has facilitated the export of pasta in Poland. But what we can analyze from Russia? If we apply corrections to the data due to distortions and normalize the population, we get very similar fuel consumption. So is it true that the duties will not affect this business? No, for one simple reason: in Russia imported pasta is a luxury item. It is certainly not a few rubles on the price that discourages the wealthy citizens of Moscow from buying Italian products. Because the larger part of these products is sold in Moscow. and St. Petersburg, the remaining part of Russia is not a consumer of Italian products. A reduction of duties could encourage the spread of pasta between other groups of the population, while businesses might think of high gamma products for rich citizens. 2.2.2) West-Europe pasta market In the Europe of the east, the pasta is a well- known food. Its nutritional and organoleptic characteristics make it an excellent food, balanced and healthy for human consumption. In fact, the pasta is also at the base of the Mediterranean diet. Production volumes is estimated at 3.2 million tones, and continues to grow. The italian market in 2009 represented about 1.5 million tons, worth about 2.7 billion euro. Approximately 52% of national production is exported. In 2009, Italian pasta companies have increased their export volumes of around 1, 35%. Pasta is definitely one of the key areas of the Made in Italy, but competition with foreign countries, in particular the European Union is very strong. Despite phenomena of short duration (for example, sales crisis), the Italian pasta continues to be a success in international markets, where consumption is rising everywhere. Overall, they were exported around 1.7 million tonnes of Pasta, worth approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1.7 billion. In particular, 1 million and 145 thousand tons of pasta were exported to EU countries (4% more than last year) and 514 000 tonnes to third countries. As regards the geographical distribution of exports in the rankings of the five largest customers, Germany confirms first place with a share of 20% in quantity, followed by France (16%), the United Kingdom (15%), United States ( 7%) and Japan (5%). In ten years the production of pasta in the world has risen from around 7 million tonnes to around 12 million tonnes. This means that, with about 3.2 million tonnes of production, our country is about 26% of world production of pasta and 75% of the EU at a glance a pasta dish eaten all over the world in 4 and 3 out of 4 in Europe is made with Italian pasta. However, the Italian leadership cannot be taken for granted. New international competitors now face the global market. The gradual reduction in the number of pasta- makers (consider that in 1970 the companies were 450, now about 150) concerned as an indication of the difficulties in the sector. The Italian pasta market, right now, suffering considerable difficulty, as demonstrated by the actions of antirust Italian, which cyclically apply sanctions to the main producers. The Italian market is saturated: the prices are very low compared to the raw material, the number of producers is high and profit margins are very low. But this concern only the Italian pasta. If we add to this the cheap products imported from Spain, but even more from Asia and South America, the situation is really problematic. Many artisan pasta makers have closed, and the remaining have had to made compromises to maintain an adequate levels of prices. There is no place in the market for new innovations. Focus on new forms or in terms of recipes is very difficult because it is a subject already much exploited. Is possible to focus in increase quality level, but the return of sales compared to the price increase requested is not cheap. Sales are down and prices are strongly influenced by the fluctuation of raw material (such as the recent fire in Russia has led to a shortage of grain in the world). Thats why many companies have decided to invest abroad, in America some of the others in East Europe 2.3) General indicators Country tons of pasta produced Italy 3,161,707 Russia 858,400 Poland 150,00 Country Per capita consuption of pasta (kg) Italy 26,0 Russia 6,0 (fast grown) Poland 3,0 (quite stable) Country Average selling price (à ¢Ã¢â‚¬Å¡Ã‚ ¬) Italy 2 Russia 4 Poland 3 Market shares of Italian companies in the area of pasta in Italy 2.4) Consumers behaviour Italy West Europe East-Europe Pasta is a food for all people Is healty and cheap Thousands and thousands of differents brands Brand name and reputation create trusts Recipes are usually fresh and light, tastefull. The buyers knows lots of things about pasta, how to prepare the best recipe, a lot of experience of the product. Is made in Italy Unlimited existence of different size and shapes The package is less important than the brand Possibility of collusion between similar products to keep high prices The original Made In Italy Pasta is an expensive product When controls are are carried out strictly, the product has a good quality Only the most famous brands and names can attract a foreign customer. Expensive marketing campaigns can help selling pasta Cultural mix of italian pasta and west-Europe products can create unpleasant tastes (Pasta with Vodka sauce) Lack of basic knowledge. Especially about cooking time! Fake products are common (unfortunately) Spaghetti, Macaroni, Lasagne, Fettuccine. No more. The package must be as distinctive as brand, especially for the expensive products Fees and taxation keep high prices Quantity of pasta exported (tons) graph.emf The Italian industry in West Europe As seen above, De Cecco and Barilla are two companies leading her Italian pasta. If we add to Zara, the largest exporter of pasta, we get a great deal of products to be sold in these countries. Each of these three companies has followed a different system, with strengths and weaknesses, which we will analyze in detail. 3.1) Barilla As seen previously, export pasta in these countries is difficult because there is no culture of pasta. Barilla has begun the process of its introduction in the country with the acquisition of two companies operating in different sectors. We had to remember that Barilla was sold to U.S. multinational W. R. Grace and Company in 1970. For the company the acquisition was very helpful because it help to increase sales and became famous and powerful. But it remains a national pride in foreign hands. In 1979, Pietro Barilla with his sons repurchase it. Initially, to inject liquidity in the difficult moments of the 80 and 90, the Barilla became partner with Walter Wurth, chairman of Oerlikon Buhrle, a major Swiss company producing weapons. Its probably the first international Italian food company: it begins acquisition of several foreign companies in the same industry, such as the Greek Misko (1991), the Turkish Filiz (1994) and Swedens Wasa (1999). In 1999 opened its office in Poland, where he began to export pasta produced in Italy in local markets. The landing in Russia and not planned, but with the acquisition of Harrys Wasa gain control of these companies small offices in Moscow. We are in 2002 and the situation for a foreign investor is favorable to the resumption of the Russian economy after the financial crisis of 1998. So Barilla decided not only to invest in the country, but also to enhance the production facilities, acquiring the plant Solnechnogorsk. The process is not smooth: 20 million being spent to rebuild the plant Solnechnogorsk after a disastrous fire in 2004. Another 40 million are used, from 2004 to 2007, to improve the production of this plant that produces only for the subsidiarys Harry. Barilla pasta that matter in Russia always comes from Italy. Harrys hand and the colossus of French bread loaves, which produces many varieties suitable for each meal. To bear the internalization, the company has suffered over the years, many structural changes. The holding has also changed over the years several times its operating structure to achieve its present form. Then the system for foreign Barilla provides direct entry into the market, acquiring companies that can provide knowledge and know-how, to use as a base for future expansion of its core business abroad. While this system is characterized as very solid, almost textbook economics, however, is only possible by companies such as Barilla, that have large, very solid financial basis (also accessible through the weapon trade), confidence banks, large availability of money for long-term investment. Although the expansion in Eastern Europe has begun for the last decade, the recent imbalances of the economy are putting a strain on the coffers. barilla organigramma.jpg 3.2)Zara in West Europe Pasta Zara is an unusual case in the Italian industrial sector. While most other food companies producing for the domestic market and possibly export the surplus, since 1958 this company, with rare foresight, has started to export, so that now the export is the main source of income of the company. In Italy it is a little known brand in the main distribution channels, but through some sub-brands popular discount stores. The experience in Eastern Europe began in the 80 and 90. Through small improvements every year, Zara was the first going through uncharted territory. Zaras experience in Eastern Europe is very attractive. Pursuing a long policy of small steps, it has earned the trust of consumers and respected brands and quality. This system is fairly inexpensive, considering that need no infrastructure in place but only an exporter with a warehouse. Must be added also costs of marketing. It s true that with this system Zara has become the largest exporter of pasta in the world but to become it took years of effort, sacrificing the domestic market to focus entirely on exports. And it was really long! But the positive side is that now Zara, while its competitors are suffering and reel, squeezed by banks and crisis, has an enviable financial position, rather it is also able to expand its production facilities. A successful economic policy, therefore, provided to be able to wait many years and do not be alarmed by the lack of results. zara organigram.gif 3.3)De Cecco in west Europe De Cecco has always been the pride of Italian quality. It began to export its products only recently, but in Russia especially stood out for its products in the range Premium Segment. In particular, the company has distinguished itself for its commitment in the use of new technologies, especially the e-commerce and Web 2.0. The use of these powerful new media and online marketing campaigns, combined with the companys presence in social networks and YouTube, have fostered his knowledge outside of Italy. Is too early to comment on the results obtained by De Cecco nellexport online. The system is in fact not be operational until 2007, after a year that had put a strain on the company. It seems that the idea to focus mainly on trade web has been in practice a gamble in which few people believed. In the absence of funds and massive investment, however, seemed a logical solution. In practice it is not exported to Eastern Europe but to explore a whole new space (internet), very little used by Italian companies to sell their products. The data so far are very fragmentary. On social networks, the company has a large number of fans, as well as recipes on youtube channel. This is the first Italian company to have understood the potential of Web 2.0, but there is no practical data on the quantities sold. Despite this, I think this is an excellent system, able to demonstrate that the business is not achieved only with exaggerated amounts of money, but also with good ideas and lots of advertisin g. Future of Pasta market The pasta is a food that is going through a second youth, in recent years. Its nutritional properties make it an excellent item, but not yet adequately known outside the Mediterranean region and North America. From this point of view, the efforts of many Italian companies to showcase the product is impressive, especially in the East of Europe In a few years the consumption of pasta in those countries began to grow exponentially, a sign of the goodness of product. But if the increased consumption of pasta, it makes it necessary to increase the users understanding of the product and best practices on how to consume it. Only in this way, a product still popular but seen as a foreigner will be able to enter definitively into the hearts of people. However, the paste cannot hope to increase its market share in the intensely until remains a niche product of luxury. If this can start to attract more wealthy clients, it must then expand to all other social classes, with appropriate pricing policies and promotional purposes. It should not underestimate the different cultures from which the users come. If in some cases the result of any intersections of recipes is not pleasant, very often you get tasty combinations. The expansion into new markets becomes the only option for companies at home suffer more and more competition. Not only the internal ones (in Italy exists, in each store, tens of hundreds of shapes and products) but also from China and countries in the developing world. It is important to point out then that the real Made in Italy for wine and food products every year suffer more from clones from different countries, much cheaper but with much lower quality. Not only that, the pasta industry is still in danger from the changes in the price of wheat (see fires in Russia that in 2005 and 2010 have destroyed the stocks of that country, a formidable exporter) and in general of market imbalances: particular the recent crisis has led to a negative peak of exports, and fear for one of the key sectors of Italian economy, although it is early to reach definitive conclusions or analysis. But this I can definitely say that the pasta industry will expand only through export. Conclusions The situation of the market for products derived from corn is very precarious. On one side we have the farmers, who are fighting daily against nature to obtain a more healthy wheat, but their efforts are frustrated by the industries that underpaid their product. From other side we have to endure the same companies that increasingly stringent budgetary constraints in order to sell their products, and increasingly fierce competition. Thats why these three large Italian companies have decided to export its products to countries that are foreign to the culture of pasta. Someone called him a chance, something else a fail, but all these companies are fighting every day to sell their products. It s just business, but it is also through these channels that the real Made in Italy spreads. We have seen how difficult it is to enter a different market. is a long-term investment, and massive investments of money, time and energy are required, as well as know-how previously unknown. Until 2009 these companies have made it. With the recent crisis, the situation has deteriorated drastically, and perhaps have a good product will not be enough to save himself. Sources 1) www.istat.it 2) Comtrade 3) www.barillagroup.com 4) www.cia.gov 5) http://www.pastazara.it/ 6) http://www.dececco.it/IT/ Barilla official report 2001 -2010 http://www.eiu.com/public/ Italian Embassy in Moscow www.ambmosca.esteri.it www.confindustria.it www.worldfood-moscow.com http://www.unipi-pasta.it/dati/andam.htm http://www.pasta.it/consumo.htm Tutto il Grillo che conta (Beppe Grillo, Feltrinelli 2006) http://www.intracen.org/appli1/TradeCom/TP_IP_CI.aspx?RP=643YR=2008 16) http://www.pastaria.it/rivista-pasta/russia-un-mercato-promettente/